Okay, story first. Some marketing meetup in Delhi, a few weeks back. I’m holding a paper cup of terrible chai when an agency owner comes over, phone already in hand. “Bhai, see this. 400 leads…
Jaipur, a Wednesday evening call. The owner of a jewellery store that sells on its own website and on two marketplaces wants to know if his abandoned-cart WhatsApp messages are “okay.” Sales from those messages…
Ludhiana, a Thursday afternoon, and I’m sitting across from a man who sells garments online. Nice guy. Fast talker. He wants a privacy policy by Friday, and he’s treating it like ordering a chai. Quick,…
Tuesday evening, my phone buzzes. It’s a founder from Noida, and he’s already mid-sentence before I say hello. Customer data has leaked from some bulk SMS tool his team uses. About 40,000 phone numbers, he…
A founder in Indore rang me up a few weeks ago, sounding half embarrassed. One of his couriers had fainted on a delivery run. His ops manager wouldn’t call the family because, in his words,…
A founder called me at 7:40 on a Monday morning. His voice was flat, the kind of flat you get when panic has burned itself out. “Someone posted our customer database on a forum overnight,”…
If you run a website in India, you have probably copied a cookie banner from somewhere. It says “We use cookies. Accept.” Most sites stop there. Under the Digital Personal Data Protection (DPDP) Act, 2023,…
A founder in Indore called me after his company got hit with a phishing attack that drained a good chunk of their business account. He’d already hired a lawyer, someone he found through a quick…
A founder running a payments startup in Pune described his previous lawyer to me in one line. “He was great at answering whatever I asked. He just never told me what I should’ve been asking…
A client of mine, runs a D2C skincare brand out of Bengaluru, called me last year in a complete panic. Her email marketing vendor, one of those popular SaaS tools everyone uses, had a data…
