DPDP ACT 2023 SPECIALIZED MASTERCLASS
DPDP Act Training for Digital Marketers
& Growth Teams
Master compliant ad targeting, pixel tracking, landing page opt-ins, and MarTech workflows under India’s Digital Personal Data Protection Act — while protecting your brand from penalties up to ₹250 Crores.
₹250 Cr
Max DPDP Penalty
Sec. 9
Child Ad Ban Mastery
100%
Ad-Tech Practical Focus
Delhi HC
Adv. Nitin Vashista
Why Digital Marketers Are in the Regulatory Crosshairs
The DPDP Act 2023 radically transforms online marketing operations in India. Silent cookie tracking, pre-ticked opt-in checkboxes, scraped lead databases, and untracked ad pixels now expose brands and media agencies to catastrophic statutory penalties up to ₹250 Crores.
Comprehensive 6-Module Training Curriculum
Designed specifically for marketers, performance media buyers, CMOs, and agency founders — connecting legal requirements to real-world ad campaigns.
DPDP Fundamentals for Marketing
Understand Data Principal, Data Fiduciary, and Data Processor roles in advertising, what qualifies as digital personal data, and notice mandates in 22 languages.
- Fiduciary vs Processor Roles
- Digital Personal Data in Ad-Tech
- Notice in 22 Official Languages
- Consent Managers Architecture
Compliant Lead Gen & Landing Pages
Build high-converting opt-in forms without pre-ticked checkboxes, eliminating banned dark patterns, and logging immutable consent timestamps in CRM systems.
- Compliant Lead Magnets & Forms
- Eliminating Dark Patterns
- Itemized Purpose Clear Notices
- CRM Consent Logging (Hubspot/Zoho)
Pixels, Cookies & Server-Side Tracking
Legal deployment of Google Consent Mode v2, Meta Pixel, GA4, LinkedIn tags, and server-side tracking (Meta CAPI) without losing marketing attribution.
- Google Consent Mode v2 Setup
- Meta Pixel & GA4 Legal Firing
- Server-Side Tracking (Meta CAPI)
- First-Party Cookieless Strategy
Email, WhatsApp & Outbound Cadences
Navigate WhatsApp Business API promotional messaging rules, scraped email lists, TRAI DLT registration, and frictionless unsubscribe workflows.
- WhatsApp API Marketing Rules
- Scraped B2B Email Liabilities
- DLT & Anti-Spam Harmonisation
- One-Click Opt-Out Workflows
Children’s Privacy & Section 9 Ad Bans
Zero-tolerance statutory framework: absolute ban on tracking, profiling, or targeting individuals under 18 with penalties up to ₹200 Crores.
- Child Definition Under DPDP (<18)
- Prohibition on Behavioral Ads
- Verifiable Parental Consent
- EdTech & Youth Brand Playbook
MarTech Stack Audit & Agency Contracts
Drafting bulletproof Data Processing Agreements (DPA) between clients and agencies, cross-border ad data transfers, and vendor audits.
- Agency-Client DPA Agreements
- MarTech Audits (Klaviyo/Clevertap)
- Cross-Border Ad Data Rules
- Data Retention & Erasure Protocols
Frequently Asked Questions
Does the DPDP Act 2023 make Meta Pixel and Google Analytics illegal in India?
Can we still run retargeting and lookalike audience ads?
Who is liable for non-compliance — the digital agency or the brand/client?
What is Section 9 of the DPDP Act, and why are marketers terrified of it?
Can we continue sending promotional WhatsApp broadcasts and cold emails?
Is this training delivered onsite in Gurgaon/Delhi NCR or online pan-India?
Don’t Let Compliance Freeze Your Marketing ROI
Equip your media buyers, growth marketers, and agency team with practical, battle-tested DPDP compliance tools. Book a customized corporate workshop with Advocate Nitin Kumar Vashista today.